Starting a Travel Blog in 2022 (a No-BS Guide) • Indie Traveller

Are you pondering of beginning a journey weblog? I’ll be sharing with you my greatest suggestions that may show you how to get began — based mostly on my expertise of journey running a blog for over 10 years!

Whether or not you wish to weblog only for enjoyable or hope to earn a residing from it, it’s crucially necessary to arrange your weblog the proper method. I didn’t do that after I began out and needed to study the arduous method.

In the event you arrange your journey weblog accurately, it would make it method simpler to replace, simpler for individuals to search out, and can allow you to earn cash from it sooner or later.

Whereas it takes time for a weblog to change into profitable, it’s not tough to leap in (it received’t take a lot cash or technical data). In actual fact, you may get arrange at the moment by simply following a couple of easy steps.

Watch my 3 necessary suggestions for beginning a journey weblog at the moment:

Is it the proper time to begin a journey weblog?

First, let me reply one of the vital widespread questions I get about journey running a blog: is there an excessive amount of competitors today?

It’s true there are various extra journey blogs at the moment than there have been simply 5 or 10 years in the past. Nevertheless, the variety of individuals utilizing journey blogs has additionally elevated dramatically.

If you wish to weblog for enjoyable, then you need to undoubtedly go for it. I miss the times when most blogs had been simply sharing experiences from the street. It’s the purest cause to begin running a blog. (After all, running a blog ‘only for enjoyable’ can nonetheless have many facet advantages. Extra on this later.)

In the event you hope to have a business weblog, then it’s possible you’ll really feel a bit extra intimidated by the blogs already on the market.

In that case… I really feel ya!

In actual fact, after I began running a blog waaaay again in 2012, there have been so many different wonderful blogs already, similar to there are at the moment. Some individuals even mentioned I used to be ‘too late’… ha! I began a weblog anyway… and I’m so completely happy I did. Two years later I stop my job to change into a full-time journey blogger.

Not everybody may need such a optimistic consequence, however I’m glad I didn’t take heed to the naysayers. If I had, I might have actually missed out on my dream job.

The identical alternative exists at the moment for 2 key causes.

Firstly, there’s all the time room for brand spanking new voices and views. Locations change, developments change, and once you’re beginning contemporary you may write about what vacationers most wish to learn about at the moment. Outdated blogs naturally die off after a few years, making room for brand spanking new ones.

Secondly, the full viewers for journey blogs is rising yearly. Right here’s an attention-grabbing instance: after I began out, solely 15% of my weblog’s guests got here from cellular gadgets; now it’s 60%. Persons are shopping journey blogs increasingly — and more and more on their telephones whereas they’re already within the vacation spot.

Wait, why am I even speaking about this brazenly? Properly, I’ve put some accomplice hyperlinks on this put up, so I stand to learn by sharing data. In any other case, possibly I’d preserve all this to myself 😉

All that mentioned, I do assume it’s harder to face out as only a normal journey weblog today. It’ll be simpler if you happen to deal with a subject, like a rustic or a area, or a particular model of journey. Some blogs discover their area of interest instantly, however lots of the most profitable journey blogs discovered their specialty after writing about numerous subjects for some time.

Vlogging vs. running a blog?

You may surprise if vlogging is perhaps higher than running a blog for earning profits. Vlogging is certainly extra seen and extra individuals wish to do it simply because it’s so personality-based, but it surely’s not essentially extra profitable.

To present you an thought, you may simply earn $20 per 1000 guests on a weblog (and that’s simply with banner adverts, not together with different monetization strategies). In the meantime, a YouTube journey video sometimes earns solely round $2 per 1000 views. In the event you’re a well-known vlogger like Nas Each day or Drew Binsky with thousands and thousands of views that clearly nonetheless provides up in an enormous method, however if in case you have a small channel it’s arduous to earn a lot with it. A small weblog however can already make a good revenue.

When do you have to begin a journey weblog?

Truthfully, the earlier the higher!

There may be really a technical cause for this. The longer your weblog and area title exist, the higher it’s for the algorithms.

Most blogs don’t get that a lot visitors in at the least their first 6 to 12 months, however that’s as a result of they’re nonetheless in Google’s so-called ‘sandbox’. It is a interval throughout which Google continues to be watching your website however not but rating it a lot. 

Till Google trusts your website, you’ll principally be put in a ready room. So launching your weblog early means you’ll get out of the sandbox sooner — which is when many extra individuals will uncover your weblog.

Because of this simply having your website and area up with a few articles is vastly invaluable in attending to that time. Since most individuals come to blogs through serps, that is actually basic.

I didn’t know this in any respect after I began. I travelled for a complete 12 months earlier than I began Indie Traveller (whereas I used to be touring around the globe long-term), which in hindsight was not very sensible. I ought to have been running a blog instantly (even when it was simply often) with a view to acquire credibility with the algorithms.

When you’ve a site title it additionally accrues a metric known as “area authority” the longer it’s dwell, supplying you with extra probability to your articles to be acknowledged by serps.

How one can arrange a weblog correctly

The perfect factor you are able to do at first is to arrange your weblog in a method that’s completely future-proof and can show you how to weblog in the easiest way.

Why fear about future-proofing? Properly, your weblog may take off, otherwise you may wish to develop it in several methods. It’s a good suggestion to make sure the foundations of your weblog are stable.

Because of this I do not suggest utilizing free providers like or different such running a blog platforms. You received’t management your individual content material (you normally have to present a perpetual license) or the area, you may’t monetize it, and the platforms can change the principles at any time.

Additionally, keep away from Squarespace or Wix. I do know, they’re sponsoring nearly each podcast or YouTube channel today. However these ‘straightforward web site builders’ are greatest for a portfolio website or, say, selling a small enterprise like a restaurant. They’re not ultimate for a content-driven journey weblog.

The software program that principally 95%+ of bloggers use is WordPress. It’s merely the running a blog platform. You’ll be able to even broaden it with 1000’s of helpful plugins and themes, a lot of them fully free. If you wish to use exterior providers sooner or later, similar to for a mailing listing, you may be 99% positive it’ll work with WordPress. 

It’s key to have your individual set up of WordPress by yourself website (“self-hosted WordPress”). This ensures you are able to do something you need sooner or later, similar to together with promoting or sponsorship, with none phrases & circumstances ever stopping you.

How do you do that? It’s easy. 

In actual fact, it takes solely about 10 minutes:

Step 1. Join a internet hosting plan

A internet hosting firm takes care of serving your pages to customers. And having your individual hosted area enables you to do no matter you need. A paid host doesn’t care if you happen to put adverts in your weblog, or customise it with plugins, or something like that.

It’s type of like having your individual plot of land on the web. You’ll be able to construct your individual home on it. After which you may add extra rooms later, and even tear it down and construct an even bigger extra superior home on prime of the unique basis. You’ll be able to’t do this with only a rental area (like a few of these free running a blog platforms).

There are a lot of completely different internet hosting corporations, however I prefer to suggest Bluehost, with which I’ve an affiliate partnership. Bluehost is what I’ve used myself, so I’m most snug recommending them.

In the event you use my hyperlink to enroll, you get a particular supply for Indie Traveller readers of simply $3.95 a month.

In the course of the signup course of, you may select a free area title. Consider a reputation that isn’t taken but and that displays the themes or the journey model you most wish to write about.

Typically, there’s no have to trouble with their premium plans; if you happen to simply join their fundamental plan, it’ll be adequate for a model new weblog. You’ll get limitless storage, bandwidth, e-mail addresses, and so forth. 

Bluehost additionally offers you your individual area title without cost (properly, for the primary 12 months at the least). Having your individual area is important… I’ll clarify why in a minute.


Step 2. Set up WordPress

All signed up? Nice!

Now that you’ve got a internet hosting account, let’s set up WordPress.

After signing up at Bluehost you’ll attain your account’s management panel. Right here, merely choose ‘My Websites’ and click on ‘Create Web site’.

Give your website a reputation, and within the subsequent step, choose your area title. You’ll be able to simply go away the sector the place it says Listing empty. Then press “set up”.

The set-up may take about 5 minutes — time to make your self a cup of tea or inform a journey story to your cat. Come again to your pc and WordPress ought to be all arrange now.


Step 3. Register to your weblog!

Okay, there isn’t actually a step 3. You’re principally completed now.

The technical facet of beginning a journey weblog actually isn’t so sophisticated. There are only a few tweaks you may wish to make at this level. 

Go to and lo and behold, your WordPress admin awaits you.

Go to Look > Themes if you wish to change the visible look of your weblog. There are many good free themes to select from. Don’t fear, you may nonetheless simply change this later. 

You may also wish to go to Settings > Normal and alter the title and the tagline.

One other small factor I like to recommend goes to Settings > Permalink and deciding on the choice “Publish title” if it isn’t already. This ensures the web addresses to your posts will look good and clear.

Ta-da, your journey weblog is now prepared!

Later, you’ll in all probability wish to add an About and Contact web page, or improve your WordPress set up with some additional plugins. However that’s stuff for later.

Relaxation assured, by having a self-hosted WordPress set up, your weblog is now future-proof and may be expanded and even monetized sooner or later. By beginning off with this correct setup, you received’t ever should do a sophisticated technical migration to a different platform, and also you’re completely in charge of your individual website.

All it’s a must to do now’s begin creating some content material.

Why you NEED a site title

Oh yeah, another factor: it’s tremendous necessary to have your individual area title. Even if you happen to’re simply doing a weblog for enjoyable (for now).

Right here’s why.

Firstly, in case your net tackle seems one thing like it’s arduous to recollect and appears amateurish.

However the larger drawback? It’s that you just received’t be build up any Area Authority.

Consider it this manner: when Google sees that you just’re posting good content material and getting hyperlinks to your weblog from different websites, it’s type of holding rating within the background. The extra authoritative websites Google sees linking to you, the extra Google believes you’re authoritative as properly.

However if you’re hosted underneath a shared area like, all these imaginary ‘factors’ you’re accruing really go to that area, which you don’t personal.

I’m glad I hosted my weblog on from the beginning. It meant every thing I did on my weblog helped to extend my area authority. This made it a lot simpler to rank extremely on serps.

Lively domains with many hyperlinks to them may also change into fairly invaluable and might even be offered or auctioned.

Nowadays it doesn’t matter an excessive amount of in case your area is a .com or has some lesser-known extension as individuals will nonetheless discover you thru serps. What issues most is that you just personal the area.

As I discussed earlier, if you happen to join at Bluehost you’ll get a free area title. In the event you favor to get your area elsewhere, I like to recommend utilizing Keep away from GoDaddy (although they’re well-liked) as they’re spammy and attempt to upsell you stuff you don’t want.

How to decide on a reputation to your weblog

Truthfully, it may be powerful to discover a title for a weblog that isn’t already taken, so you could have to get a bit artistic.

Think about a weblog title that doesn’t have your individual title in it although. Personally, I simply assume this provides you extra flexibility. Perhaps you’ll wish to share your weblog with different authors sooner or later, develop it in new surprising instructions, and even promote it. It’s good to maintain your choices open and never tie it completely to your title.

Typically I want I had give you some astoundingly witty title that reveals me to be an unequivocal genius at naming issues. I ended up calling my weblog Indie Traveller, which is hardly impressed. However it’s, at the least, considerably straightforward to recollect.

It additionally says one thing about the way in which I prefer to journey and it isn’t simply restricted to myself or my title. Ultimately, I’m completely happy that I didn’t go along with Wandering Marek, or one thing to that impact, as I actually needed to have a flexible model.

Nonetheless, if private branding is necessary to your weblog, then utilizing your individual title may nonetheless be a superb transfer.

Can a weblog actually earn money?

Lastly, let me speak about how a weblog may be worthwhile. Many individuals really discover it arduous to consider {that a} weblog that anybody can learn without cost could make any cash in any respect.

Each time different vacationers hear that I’m a blogger, the very first thing I’m requested is “how do you earn money?”. Like, they seize my collar and shake me round and scream “HOW… HOW DAMNIT??”.

(Significantly although, it’s the one query I all the time get. It’s both that or “what’s your favourite nation?”.)

I ought to warning firstly that blogs are usually not magical cash bushes. It takes effort and time to earn money with them. Nevertheless, they do have the potential to be very profitable and might run with very minimal overhead.

Talking for myself, I’m making much more than only a fundamental residing. I’m Dutch and our persons are fairly shy about sharing our revenue stage, however to present you an thought, one thing like 70% of my revenue goes into my retirement fund each month. My month-to-month prices for working Indie Traveller are lower than $200 — and that’s together with some superior instruments and providers that you just wouldn’t want till you’re a complicated blogger.

A weblog can earn money in roughly 5 alternative ways. Completely different blogs deal with completely different methods (I take advantage of simply 3 of those 5 methods).

1. Banner adverts 

This has lately change into the largest option to monetize a weblog. Overlook about Google Adsense banners as a result of they’ll barely make you something. As an alternative, attempt to get into the wonderful Mediavine running a blog promoting community. In the event you can’t qualify for it but, attempt Ezoic. Whereas seeing too many adverts may be annoying for the consumer, the good factor is that you could robotically earn some good cash with each put up in your website, it doesn’t matter what matter it has. You’ll be able to resolve precisely what number of (or few) adverts to point out.

2. Affiliate hyperlinks 

These are particular hyperlinks that offer you a fee if somebody makes a purchase order. I take advantage of these lots. For instance, if you happen to hyperlink to your favourite resort on with an affiliate hyperlink and somebody decides to guide there, you get a bit of kickback. It’s the identical with many different services. I as soon as wrote an article for about the best way to monetize with affiliate hyperlinks

3. Product gross sales 

One other good option to monetize your weblog may be by way of merchandise that you just’ve created your self. Perhaps you might write a guide, create a course, or design customized merchandising that you could promote on to your readers. (Want examples? Jodi at Authorized Nomads sells stunning luggage and posters. Matt of Knowledgeable Vagabond sells prints of his pictures. And lots of Instagrammers promote their Adobe Lightroom presets enabling others to attain the same look.)

4. Sponsorship

Some blogs concentrate on working with tour corporations or vacation spot advertising organizations. At first, this will get you some alternatives to journey without cost or get a complimentary resort keep. Finally, you might receives a commission for writing about sure locations or experiences. This isn’t one thing I sometimes do myself, however it may be a profitable option to earn from a journey weblog.

5. Providing providers

Lastly, a journey weblog can be utilized to get purchasers for writing jobs, and even get clients for excursions. There are journey bloggers who actually simply use their weblog as residing proof of their writing, modifying, and pictures skills, which lands them jobs working for a lot of corporations within the tourism business.

Nevertheless, my recommendation is to not fear an excessive amount of about monetization at first. As an example, it’s not price spending hours and hours including affiliate hyperlinks to your weblog when your visitors stage continues to be very low. Your time is healthier spent making nice content material and selling it on-line. The best first step is so as to add banners (like from Ezoic) and think about different methods after you have constructed at the least a small viewers.

The toughest a part of beginning a journey weblog is merely to begin. So attempt flexing these writing muscle tissues and deal with subjects you’re captivated with. See what works, get suggestions, and watch your weblog develop over time.

P.S. Don’t miss the particular supply at Bluehost to get your journey weblog began at the moment. (Yep, that’s an affiliate hyperlink.)

Some hyperlinks could also be affiliate hyperlinks, that means I’ll earn fee from services or products I like to recommend. For extra, see website insurance policies.

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