As of 2019, there are over four billion active internet users, and over three billion social media users worldwide. This presents an abundance of opportunities for your brand to engage with target consumers and experience massive growth for your business.
Now, to usher in growth, you need to create content (which is the foundation of all your marketing channels) that is appealing enough for people to sit up and take note. By that logic, most marketers should be able to bask in the glory of an increased ROI as they churn out quality content. Right?
But sadly, the problem is that even though most marketers hold the key to their business’ growth, they try it on the wrong door. However, we have got just the solutions to deal with this problem. Read on to know more.
1. Just keep researching
While you’re researching the topic of content, start by reading what’s already out there. Find out if something is missing in the content or what new insight you can gather through your research, and if someone has already written a detailed insight on that topic.
Google is undoubtedly the best weapon to gather all this information. Alternatively, you can also try BuzzSumo or Cyfe. BuzzSumo lets you check the most shared content for a specific topic under all social platforms. Cyfe, on the other hand, allows you to keep tabs on the content your competitors are posting.
2. Value means everything
“Make your content valuable to your consumers.”You have heard this a gazillion times, and its importance cannot be stressed enough. But the question is, how do you really create content that adds value for your consumers? You should aim to create content that speaks to your readers. The best way to do that is to try and converse with the readers about the things they want to know.
For instance, the oral hygiene brand Colgate has created meaningful content on various oral health issues that a potential consumer suffering from a problem may find useful.
3. SEO and targeted keywords for the win
Nothing adds fuel to your content marketing engine better than SEO and target keywords. It has a significant role to play in allowing your target consumers to find your content. But considering how Google and other search engines are constantly enhancing the user experience, keyword padding isn’t advisable. When you include keywords organically, Google rewards you by improving your search engine rank.
Also, there’s no magic formula for how many times you should use your keywords, but here are the best places to add them.
- The URL
- Main title and H1 tags
- Subheads (if it makes sense)
- Image file names and the alt text
- Meta descriptions
4. All that matters is quality, not quantity
People share content not because they’re constantly exposed to it. They share it because it touches them or improves their life.
This means the focus of content creation should be on quality instead of quantity. Even meaningful content can get lost in the barrage of information. If a particular blog is receiving a lot of feedback for starting a conversation, don’t let it fall by the wayside after a few days. Instead, you should keep promoting it through social media and encourage others to share.
5. Videos are the new norm
There was a 69% increase in audio/visual content usage for B2C marketers from 2018 to 2019. This indicates thatrelying on text-heavy blogs solely is passé now.Videos aren’t just excellent ways to build awareness of your business; they also have a remarkable influence on your conversion rates.
For example, Rand Fishkin, the founder and former CEO of MOZ, hosts educational video series shared on the company’s site called Whiteboard Friday. Through the videos, Rand Fishkin educates the audiences on all things SEO.
6. Keep your content updated
It’s vital for businesses to implement simple SEO techniques to ensure their content remains updated and relevant to the search engines. To ensure your content is relevant, you can consider the following insights-
- Remove the year in the URL when you’re optimising your content.
- Schedule your editorial calendar to repurpose the content every year so you can keep it relevant, which could involve updating the meta description, title tag, and the content itself.
7. Maintain a content calendar
Depending on your content strategy, you’ll need a clear idea when you want to publish your content. Lack of planning is a blunder you wouldn’t want to make when it comes to content creation and marketing. So, it’s vital to use a content calendar to make sure all your content is scheduled.
You can use Google Calendar and add the due dates for each piece of content there. This is effective, particularly if you’re not publishing a lot of content.
8. Link to related to content
Adding links to the products in your business’ blogs presents an excellent opportunity for you to explore. By establishing constant connections between your products and the content, you’ll increase the authenticity of the content and positively influence the purchase decisions of the consumers.
For instance, Airbnb is able to advertise and directly lead consumers to the advertised accommodation with click by putting links in their bios to the locations they’ve highlighted, streamlining the entire process perfectly.
9. Focus on analytics to track your performance
Quality content means nothing for your business if your visitors don’t convert your consumers. This is the reason analytics is so crucial for your content marketing efforts. By carefully tracking, monitoring, and reporting on the numbers, you’ll be able to decipher what’s working, what isn’t, and what could be working better.
Focusing on analytics will allow you to modify your strategy for the future. For instance, let’s say you found your blog readers are specifically interested in your blog topics related to social media. This can guide your content strategy in the future.
10. Invest time promoting your content
You may spend hours and hours toiling hard to create content and may even put it all together perfectly. But if you don’t make any effort to promote it, all the hardwork will be for nothing.
You have to promote your content, present it on different forums, advertise it, and then let it do what it was created for. You can use your social network pages, opt for paid advertising, and you can even adopt influencer marketing to let your content find its right audience.
With an effective content creation strategy, you can reach your target audience and increase conversions. These ideas will help you propel your business’ growth in the right direction.
Author bio: Suhana is a passionate blogger and digital marketing enthusiast. Suhana Williams is one of the most talented assignment experts who also provide assignment help through Assignmenthelp.us. She enjoys the ever-evolving world of digital marketing and loves to share her opinion on every possible update with her audience. When not creating magic with her words, you can find her sky-diving or trekking in the most bizarre locations.