Stephen Freidman is an entrepreneur who was struggling with building online visibility and reputation for his business. After investing substantial funds on advertising and paid promotions, he began searching for more organic ways to make his business stand out. That’s when he decided to focus his efforts on leveraging customer reviews.
According to a survey conducted by Myassignmenthelp 82% of consumers read reviews for local businesses, of which 93% of people are aged between 35-54. Another startling data suggests that 50% of local marketers can’t put more effort into their online reputation due to a lack of time. So, if you aren’t leveraging customer reviews on your site, then it’s time you pay attention to them.
Detailed below are some of the most vital reasons customer reviews are critical for the success of your business.
1. They make you look trustworthy
Your brand can build significant trust from a steady stream of positive feedback.
Many consumers are sceptical about businesses that have average or even above-average ratings. But companies with satisfactory ratings are significantly more likely to witness views converted to traffic and sales.
The manner in which customers are talking about you is just as crucial as the fact that they’re mentioning you. Having a positive footprint will eventually help you drive more sales.
2. Reviews make you more visible
Having a successful business also means you’re a visible one. Most consumers will browse through search engines or even social media when deciding what to buy. All these channels have their own unique ways of indexing and surfacing content, but they all encourage original and fresh content. Now, customer reviews can help feed the content machine, keeping your brand favoured by algorithms.
Customer reviews provide you with a steady flow of positive feedback that search engines value highly when choosing which results to return.
When you’re ranked higher, people and algorithms alike see your website as an authority in your specific industry, which also results in more exposure.
3. Increases brand awareness
Brand awareness is vital for maximizing the sales of your product, and increasing it can seem like a challenge. The ideal way to let your consumers know about your business is to optimise your online appearance. Integrating the google review and rating system can help push your website to the top.
As consumers continue to check your product while searching for their interests online, they become more acquainted with your business’ website. This way, they’re more likely to be associated with you.
4. Helps with the decision-making process
A proactively cultivated brand and business is one that maximises your online visibility. It also means encouraging people to talk about you. “Social media is an excellent tool, but the ability for customers to talk about you on other prominent channels is also a crucial component of your presence” believes Jason Brooks, an academic expert from Myassignmenthelpreview.
Almost two-thirds of consumers believe that online reviews are an essential part of the decision-making process. When they want to find the best products, they’re likely to turn to Google, TripAdvisor, and Yelp than they are to newspapers.
5. Promotes an open communication with your consumers
The consumers today expect businesses to respond to their comments and feedback.
These reviews also provide a forum to be open to consumers and reinforce positive reviews with gratitude and further promotions. More significantly, they also offer you a way to quickly act on a poor review and show that you care.
These reviews and the personalised responses also mean that the consumers are willing to give you a second chance if they’ve been dissatisfied previously. Having a friendly, open-to-feedback appearance can work wonders for your business.
Wrapping it up,
The excellent way to receive positive reviews is to simply ensure that your product is worth their money and that your customer service is equally efficient. Your satisfied customer will assist you to spread the word about their experience they’ve had from your brand and business.
Author bio: Amy is a senior marketing professional for a reputed company in Australia. She has earned his MBA from Murdoch University. She has immense knowledge of marketing automation and research. She’s also an advisor for Assignment.reviews.